Clients: Red Tomato
“They are smart, strategic, organized, have a ton of experience, and are flexible and perceptive in adapting to the needs of the client.”
Sue Futrell
Director of Marketing at Red Tomato
Red Tomato is a non-profit, based in Massachusetts, with a goal of changing the food system. The organization coordinates a network of family-scale, fruit and vegetable farmers in the Northeast and helps to brand and market their produce to supermarkets, coops, distributors, and other buyers.
W Street Associates works closely with the Red Tomato Management Team on a number of fronts that include the following:
- Designed the site’s web strategy and information architecture
- Compiled user and technical requirements based on stakeholder interviews
- Generated an RFP, chose the development partner and negotiated the contract
- Provided project oversight through the launch of Version 1.0
- Provided social media recommendations
- Documented the current business process
- Evaluated the technical infrastructure for the organization’s business systems
- Compiled requirements for a database project to provide business efficiencies
- Designed an organizational realignment with defined roles and responsibilities
- Provided management consulting